KFC launches perfume which smells like new Ultimate BBQ Burger - No 11 Eau de BBQ

KFC is celebrating the launch of its new Ultimate BBQ Burger with a limited-edition perfume.

The fast food chain has bottled up the smells of the new menu item which is made up of Original Recipe chicken, crispy onions, sweet, tangy, and smoky BBQ sauce all within a glazed and buttery brioche-style bun. 

The perfume, No 11 Eau de BBQ, will feature smoky wood and charcoal notes, creating a barbecue aroma, in a 100ml bottle.

It is the first perfume created by KFC and proceeds of its sales will go to the chain’s foundation which supports grassroots organisations for young people across the country.

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Brand Manager at KFC&I Phoebe Syms said: “At KFC, we’re all about thinking outside the (burger) box, so, naturally, when we created a burger so irresistible, we had to bottle it. Behold, No 11 Eau de BBQ, capturing the mouth-watering scent of our brand-new Ultimate BBQ burger, which allows you to sizzle with every spritz.”

KFC fans eager to smell the new Ultimate BBQ Burger-inspired fragrance can pre-order a bottle at £11 via the KFC online shop.