‘I dived into Billie Eilish’s new Hit Me Hard And Soft album in an underwater themed immersive experience’

In honour of her third studio album, which drops on Friday (May 17), Billie Eilish, in partnership with Spotify, created a dedicated experience in London which allows fans to step into her new musical project while listening to it in its entirety.

Bringing the album’s visuals to life you nosedive into the record’s world set in the basement of King’s Cross’ art space Lightroom. 

Using the venue’s impressive projection technology the experience transformed its underground space into a subaqueous setting.

When you walk in you are instantly hit with a sense of calmness as you are surrounded by waves rippling across every wall.

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While already set underwater, the first track Skinny makes you feel like you are sinking lower as the water level rises to the top of the room throughout the duration of the song.

This theme continues throughout the experience as the album visuals take you through the ups and downs of the record, sinking deeper into the darker layers of the ocean and floating back up to the surface.

You are taken down to the depths of the ocean with tracks like Wildflower and Bittersuite while other tracks Birds Of A Feather and The Diners visuals guide you back up to the surface.

Ending with the last track of the album Blue, butterflies flew across the space’s walls creating a mesmerising finale as you floated back up to the top of the water.

I really did feel like I connected with the album on another level through the experiences underwater journey and I certainly can’t wait to dive back into it again when it’s finally out tomorrow.